Mega Bloks Launches Its New Product Line Nano Building System(TM) in New York City

Mega Bloks Inc. is launching Nano Building System(TM) in Times Square and other select New York City locations this week. With pieces as small as a pencil eraser, Nano Blok is the world's smallest building-block system.

The launch began in Times Square yesterday and included a Nano car circling Times Square, product sampling, surveying, Nano Blok Chariots (branded Segways) and a New York City skyline made from Nano building blocks (see picture attached). On Saturday and Sunday of this week, the Nano Blok Chariots will make their way through Manhattan's most popular pedestrian districts.

The new miniature building system is designed specifically for action, incredible high definition and awesome performance. Building sets offered this year include the Basic Nano Assortment -- six different styles across five color-coded themes: RACING, RESCUE, CONSTRUCTION, MILITARY and CLASSIC/SHOW vehicles. Each vehicle comes in a multi-use display/storage case with built-in NANO-RULER for measuring projects under construction, NANO-FIER MAGNIFYING LENS for close-up detail work and track ramps that connect to other sets. Most Nano sets come with electronic sounds and some with light to make the vehicles and play experience all the more exciting.