FRBV Partners With Marketing Firm to Expand Sales of Its Oxygenated-Vitamin Flavored Water, "FIVE O-2", to New Markets

Fire Mountain Beverage Company (OTC: FRBV) announced today that the Company has agreed to partner with URBANMAC (Urban Market Access) to immediately expand the marketing of FRBV's products to hundreds of new locations served by URBANMAC's distribution network.

URBANMAC has been highly successful in opening traditional and non-traditional markets for its clients. Their goal is to make their clients' products part of the daily lifestyle of the public, through a wide variety of methods including direct sales, event planning, sampling, surveys, street teams, product placement in television, film, videos, music and other strategic locations. Their methods are geared to make FIVE 0-2 synonymous with many aspects of urban life. URBANMAC's main base is Los Angeles County, but the Company also has affiliates in six other major markets in the U.S., including New York, Atlanta, Chicago, Houston, Miami and Las Vegas.

According to Sandra Thomas, Senior VP of Product Development for Fire Mountain, "This relationship will place our FIVE O-2 vitamin-enhanced flavored waters into hundreds, scratch that, thousands of new stores, and it provides valuable exposure and branding for FRBV's products. Our long-term goal is to establish nationwide awareness of our FIVE O-2 brand, and we're confident that this is a big step in that direction."