Pereira & O'Dell Promotes Jason Apaliski and Robert Lambrechts to Associate Creative Directors
Pereira & O'Dell, an advertising agency heavily influenced by digital culture and focused on creating cross-disciplinary campaigns, today announced the promotion of Jason Apaliski and Robert Lambrechts to associate creative directors. The duo are among Pereira & O'Dell's first three hires and helped develop much of the creative work that secured landmark wins for the agency including LEGO, Corona beer and University of Phoenix. As associate creative directors Jason and Robert, who frequently work in tandem, will continue to report to PJ Pereira, chief creative officer and co-founder of Pereira & O'Dell.
"Jason and Rob possess a sort of alchemy -- they know how to make people want to talk about things; their ideas and excitement are contagious, and this is what Pereira & O'Dell is about," said PJ Pereira, chief creative officer and co-founder of Pereira & O'Dell. "Beyond their talent and obvious passion for their craft, these guys are always breaking the rules a little bit -- and here, that provocative thinking earns you a promotion."
Robert Lambrechts is an award-winning writer who has worked on both the account and creative side of the advertising industry. Most recently Robert was a lead writer at AKQA where he and his team, including Jason Apaliski, produced for RedBull "Triumph: The Philip Rockhammer Story." Highly praised by media and industry insiders, this campaign was named One of the Top Ten Things on the Web 2007 by the Wall Street Journal and was named the 2007 Sports Illustrated Most Amusing Sports Parody. While at BBH, New York, Robert developed the legendary Mentos Intern Campaign, which won numerous industry accolades and a 2007 Webby award. In addition to these campaigns, Rob has worked on premier brands including Microsoft, Sprite, Xbox, Visa, Miller Lite, and AXE.
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