Givex Takes Gift and Loyalty Solutions Social With Wrapp

Friend-to-Friend Marketing Platform Now Available to Givex Network of National and Multinational Retailers for Customer Acquisition and Retention Campaigns

Givex, the Toronto-based global technology company powering next generation gift and loyalty programs for businesses around the world, has integrated with Wrapp to make the mobile gifting company's friend-to-friend marketing platform available to the Givex network of retail customers, and allow users of Wrapp's mobile app to buy and give people in their social graph digital gift cards from popular Givex brands.

"Wrapp has figured out how to bring together some of the most powerful aspects of the mobile and social movements reshaping how people interact today, and at the same time make it incredibly compelling and profitable for big retailers in a very smart and elegant fashion," said Amanda French, Givex Vice President of Partner and Client Development. "One of the most important benefits of the integration with Wrapp is our retailers can now use the Givex integration they have in place to drive friend-to-friend store traffic -- and not just for gift card sales."