Vans Partners With Emma Roberts and Kicks Off Fourth Annual Nationwide Custom Culture Contest With More Than $100,000 Given to Support Arts in High Schools in 2013

New Partnership With Americans for the Arts and Increased Program Funding Raises Expectations to Reach Even More With "Art in Schools" Message

Vans is sounding the call for hundreds of high schools across the country to take part in the 4th edition of Vans Custom Culture, a nationwide art contest. Schools can now register at vans.com/customculture for the chance to compete for a $50,000 award to their art program and the opportunity to travel to New York City to exhibit their art-adorned Vans shoes at the final art showcase.

Vans Custom Culture inspires creativity among students through art and design while at the same time aiming to shed light on diminishing school art budgets. Since its 2010 inception, Vans Custom Culture has reached tens of thousands of students, at thousands of participating schools and awarded more than $175,000 to support high school art programs. In 2013, Vans sets the bar even higher with a goal that more than 1,000 schools nationally join in.