Rich Gorman, Reputation Changer Blogger: Online Reputation Management Moving to Next Level

Online Reputation Management Has Begun to Reach an Entirely New Plane of Visibility and Esteem -- a Development That Has Warranted the Attention of Rich Gorman, Reputation Changer Blogger

According to a recent article from Search Engine Watch, online reputation management -- also called search engine reputation management -- "is reaching the next level" of prominence, visibility, and esteem. Indeed, the article notes that online reputation management has matured a great deal since the industry's fledgling days, and the online reputation management companies of 2013 offer a range of high-class, high-profile services to a variety of clients, including both corporate brands and individuals. The article has won the attention of Rich Gorman, Reputation Changer blogger and direct response marketing pioneer. Gorman has weighed in on the Search Engine Watch article with a new statement to the press, reflecting on just how far the online reputation management industry has come.

"There was a time when, as an industry, online reputation management was viewed as a scrappy upstart, or perhaps simply as a novelty, a passing fad in an ever-changing online landscape," comments Gorman. "Over the years, however, online reputation management has proven its staying power. The industry has reached a point of real maturation, and with it has come more widespread and mainstream acceptance."

The article in Search Engine Watch notes that, in its earliest days, online reputation management was largely concerned with clearing search engine results pages of unwanted listings; businesses faced with bad reviews, or politicians swamped in scandal, could enlist online reputation management agencies to push those unflattering listings off the first page of a Google, Yahoo, or Bing search. "That is still how many reputation management neophytes view the industry," Gorman offers. As the article makes clear, however, the services rendered by online reputation management firms are much more varied than this narrow definition might suggest.