Nomi and Branding Brand Unite to Help Retailers Deliver a Superior Customer Experience

Nomi, an in-store analytics startup led by former executives from Salesforce.com and Buddy Media, today announced a strategic partnership with Branding Brand, a mobile commerce platform powering sites and apps for more than 100 retailers. The new partnership allows retailers to develop brand-specific, omni-channel apps that integrate Nomi's SDK and enhance the in-store shopping experience.

This exclusively opt-in solution offers loyal customers the chance to receive VIP service, rewards, and offers from their favorite retailers. When a customer downloads a retailer's branded app and opts-in to the program, Nomi Engage™ leverages POS, e-commerce, CRM, and loyalty data to develop customer profiles and preferences that enable a seamless omni-channel experience.

When a customer enters a retail location with their smartphone, Nomi uses the store's existing Wi-Fi infrastructure to detect the customer's presence and notify the retailer of his or her preferences. The retailer can then leverage those preferences to personalize the shopping experience through a sales associate or Branding Brand's mobile application.