Published: February 25, 2013
Press Release
Columbus Blue Jackets Select Phizzle as Digital Marketing Provider to Enhance the Fan Experience
Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with the Columbus Blue Jackets to power its mobile marketing initiatives. Together, Phizzle and the Blue Jackets will create campaigns designed to provide fans greater opportunities to connect with the team while providing corporate partners the ability to enhance their marketing initiatives. Making mobile an instrumental aspect of the live event experience, Phizzle is providing the Columbus Blue Jackets with data-driven tools that engage sports fans across multiple communication channels, including text message, QR codes, mobile Web, social media and more.
Phizzle's proprietary technology, Broadcaster iX™ can produce real-time, interactive HD graphics for the Columbus Blue Jackets' home games, enabling fans at Nationwide Arena to interact with the team and corporate sponsors via their mobile phones and the digital scoreboards. A variety of text messaging campaigns (pre, during, post-event), can be activated to provide a fun, exciting and participatory audience experience including alerts, Text-2-Win promotions, Text-2-Vote polls, and Text-2-Screen contests.
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